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Free panel | The Business of Coaching

ICW 2026 · Free expert panel

Watch the panel that shows coaches how to actually build the business

Three coaches who cracked the business side, Frankie Picasso, Ann Farrell, and Sandra Stocks, share the move from practitioner to CEO. Watch the full panel free.

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In this panel you will see

Why coaching is a relationship business, not an audience business.
How to put on the CEO hat and price for outcomes, not hours.
Where AI fits, and the human work that keeps you irreplaceable.