THE GUIDING MATRIXThree coaches who cracked the business side, Frankie Picasso, Ann Farrell, and Sandra Stocks, sat down to map the exact shift from skilled practitioner to strategic business owner. The whole conversation is yours, in every format, for less than the price of lunch.
One payment. Lifetime access. Watch, listen, and read on your own time.
You fell in love with coaching. Then you discovered that loving the work and building a business are two different jobs. Most days look like this:
Here is what the panel named in the first five minutes, and it changes everything: you are anaccidental entrepreneur. You went to coach training and fell in love with the craft, then walked out into a market that does not buy coaching. It buys outcomes.
You can wear the coach hat all day. Until you also wear the CEO hat, the business will keep running you instead of the other way around.
The struggle is not a sign that you are a bad coach, or that you are not working hard enough. It is a sign that no one taught you the strategic layer: which market to serve, how to price for transformation instead of time, and how to build relationships that actually convert. That layer is learnable. And three people who learned it the hard way just handed you the map.
One panel, distilled into a complete resource pack. Use the format that fits your week, then keep the rest for reference.
The complete conversation between Frankie Picasso, Ann Farrell, and Sandra Stocks, moderated by Erwin de Grave. Watch the shift unfold in their own words.
The entire panel as audio, for the car, the gym, or the school run. Learn while you live your life.
A tight audio discussion of the panel's key moves, for when you want the core ideas fast.
The visual playbook of the whole conversation, ready to revisit any time you need to reset your strategy.
A written guide that turns the conversation into a working playbook, with the frameworks, tables, and the exact quotes that matter.
The entire shift from practitioner to CEO on a single page. Pin it where you will see it every day.
Real, polished assets you will keep and use, not a thrown-together PDF.
Every idea in this pack comes from practitioners who built sustainable businesses, not from a marketing playbook.
Social impact entrepreneur and media host across four decades. Founder of The Good Radio Network and co-founder of Gwomen Media.
Executive coach with a 30-year corporate career and more than 10,000 coaching hours, who built multiple seven-figure organizational engagements.
Authenticity and mindset coach, NLP practitioner, and best-selling author of16 Seconds, host of theLiving a Hell Yespodcast.
Director of The Guiding Matrix, who guided the panel through the move from coach to CEO.
Video, full audio, short audio briefing, slide deck, companion guide, and infographic.
One payment. Instant, lifetime access.
The kind of strategic shift coaches pay thousands to learn, captured from three people who lived it, for the price of lunch.
Yes. The panel speaks directly to new coaches who have no client list yet, and to experienced coaches who have plateaued. The starting-from-zero section was built for exactly this.
You get instant access after checkout. Watch the video, download the audio, and keep the deck, guide, and infographic for reference, on any device, for life.
Because the goal is to get this thinking into as many coaches' hands as possible. The price is low on purpose. The value is not.